เมื่อวันที่ 24-26 กันยายนที่ผ่านมา Human Touch ได้เปิดตัวแบรนด์ครีเอทีฟไลฟ์สไตล์ Human Love อย่างเป็นทางการในงาน Brand Licensing Europe Expo 2024 ที่ Excel London ถือเป็นแบรนด์แรกจากไทยที่ได้รับความสนใจอย่างมากในตลาดอังกฤษและยุโรป นิตยสาร Total Licensing Autumn 2024 ฉบับล่าสุดยังได้ตีพิมพ์บทสัมภาษณ์พิเศษกับ Human Love ในหน้า 156-157 เพื่อเผยแพร่เรื่องราวเบื้องหลังของแบรนด์และแรงบันดาลใจในการก้าวเข้าสู่เวทีระดับโลกนี้

From Thailand, with Love

Created by a team of Human Touch designers, Human Love, represented by Big Picture Licensing, originates in Thailand and is set to travel the globe. The business has been built across giftware, homeware, health & beauty and retail across APAC and sold over a million units to date.

With the UK market its first launch, the DNA of the brand is refreshing and inclusive, all about ‘love’ between couples. Sub-brands HUMAN LOVE: Boy Meets Girl, HUMAN LOVE: Girl Meets Girl and HUMAN LOVE: Boy Meets Boy ensure that all target demographics are covered. We caught up with the founders to see how they began the journey of HUMAN LOVE and where they plan to take it…

Total Licensing: Could you tell us a bit about the origins & journey of the HUMAN LOVE brand?

HUMAN LOVE: Sure! Human Love started from our love for creativity and our background in advertising. We’ve always enjoyed working on projects that feel personal to us, things we’d want to use ourselves or give to the people we care about. So, we began by showcasing the design and lifestyle brand locally in our home domestic market of Thailand, but soon enough, we found ourselves selling over 1million products as we expanded across Asia into Singapore, Hong Kong, Taiwan, and eventually, the U.S.

Total Licensing: Your work really seems to touch on themes of love. What’s the story behind that?

HUMAN LOVE: We believe that human experiences can be felt on three different levels. First, there’s the functional level— where a product is simply useful. Then, there’s the intellectual level—where it makes sense and serves a purpose. But the third level, and this is where love comes in, is the emotional connection. Love is complex, yet so simple at its core. We try to bring that spirit into our designs. For instance, our “Boy Meets Girl” soulmates pillowcases have been a hit because they’re romantic and relatable, and people seem to connect with them on a deeper level. It’s amazing to see couples from places like the U.S., Australia, and UAE resonating with our work. We have a fully inclusive property covering love between all couples with the sub-brands; ‘Girl Meets Girl’ and ‘Boy Meets Boy’.

Total Licensing: Do you think love is a universal language?

HUMAN LOVE: Absolutely. That’s actually what HUMAN LOVE is all about. Love doesn’t need words—it’s understood by everyone, everywhere. We recently had a Korean TV series reach out to us because they wanted to use our pillowcases in a honeymoon scene. The design fit perfectly with the storyline, helping to resolve a key moment in the show. Honestly, our goal is for people to see our products and not just think about the design but also reflect on their own love stories.

Total Licensing: Is love just about the relationship between two people?

HUMAN LOVE: When we’re happy in love, it gives us the energy to do good in the world around us. Everyone has their own way of contributing to the world, and we think our ideas can make a lasting impact—timeless, really. Plus, it’s a responsible way to use the earth’s resources. We believe the first step is to think carefully, refine those thoughts, and then express them as simply as possible. Everytime someone uses one of our products, we hope it brings them back to that special moment when they first unwrapped it.

Total Licensing: What strategies are you using to build and expand the HUMAN LOVE brand?

HUMAN LOVE: We see Human Love growing into a multi-platform franchise for the Teen/YA and Adult target demographics. We’ve already made a mark in homeware, but we’re also excited about expanding into fashion accessories, toys, gifts, digital content, gaming, and publishing. Love is everywhere, and it’s more powerful than we sometimes realize. It can take us to incredible places as we can never have enough love in the world!

Total Licensing: How’s your collaboration with Big Picture Licensing going?

HUMAN LOVE: It’s been fantastic! Working with Big Picture Licensing has been a game changer for our expansion into the European and UK IP markets. We share the same big-picture vision and passion, and with our combined expertise, we’re confident we can create something truly special together. We’re really excited about what’s coming next.

Total Licensing: What’s the main purpose behind what you do?

HUMAN LOVE: For us, it’s about creating products that connect people’s hearts—helping them express their feelings to those they love. We want everyone to feel like love is a gift, something new to be cherished every single day. Our goal is to win hearts all around the world, one heart at a time. Many thanks to you Total Licensing for your support on HUMAN LOVE, as the first lifestyle brand from Thailand to travel to EMEA we are excited and humbled by the journey into brand licensing.